Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox

Walmart has entered the metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox. The metaverse gaming platform has 52.2 million daily active users and 11.3 billion engagement hours. “Our customers are spending loads of time there,” said a Walmart executive. Walmart Entering the Metaverse U.S.