SEC Requests Public Comments On Use Of Digital Engagement Practices By Broker-Dealers And Investment Advisers

The SEC has announced that it is requesting information and inviting public comments on the use of digital engagement practices by investment advisors and broker-dealers. The practices include differential marketing, behavioral prompts, gamification, other elements and features designed to engage with investors on digital platforms, and analytical and technological tools and methods, also known as digital engagement practices (DEP).