Younger non-investors aged between 20 and 40 are more aware of bitcoin as an investment option than any other asset class, research conducted by the Association of Investment Companies (AIC) shows. The study, which surveyed non-investors aged between 20 and 40, found that 70% of respondents were aware of cryptocurrency, compared to 59% who were aware of individual stocks and shares, and 49% who were aware of premium bonds.